DementiaCareChoices.com Launches as UK's First Complete Journey Companion for Dementia Care
FOR IMMEDIATE RELEASE
New Platform Guides Families Through All Six Stages of Dementia Journey, From Diagnosis to End-of-Life, With Independent Database of 5,000+ Care Homes
London, UK – 27th January 2026 – DementiaCareChoices.com, the UK's first comprehensive digital platform supporting families through the complete dementia care journey, launches today with an independent database of over 5,000 rated and reviewed care homes alongside evidence-based guidance for every stage of the dementia experience.
With approximately 140,000 new dementia diagnoses in the UK annually and families facing an average 8-12 year care journey, DementiaCareChoices.com addresses a critical gap in dementia care support by providing structured, data-driven guidance from initial diagnosis through end-of-life planning.
The Six-Stage Journey Framework
Unlike traditional care home directories, DementiaCareChoices.com recognizes that choosing residential care is just one milestone in a much longer journey. The platform maps the complete experience:
Surprising Data Reveals What Families Actually Value
Analysis of thousands of care home reviews reveals unexpected priorities. While medical care is universally expected—reflected in CQC ratings—families consistently emphasize two factors in their reviews: food quality and staff empathy.
"Food quality appears in reviews more frequently than cleanliness or medical care," explains David White, founder of DementiaCareChoices.com. "This initially surprised us until we considered who's writing these reviews: adult children wanting their parents to be happy and comfortable. They assume medical competence—that's table stakes. What they notice and value is whether Mum enjoys her meals and whether staff treat Dad with kindness."
The data reveals that negative reviews rarely cite medical failures. Instead, they focus on emotional neglect: staff who seem rushed, residents who appear unhappy, and the small indignities of institutional care that families find heartbreaking.
"Families understand that cognitive decline is inevitable," White continues. "What they're desperate for is reassurance that their loved one is treated with dignity, experiences moments of joy, and isn't just surviving but living as well as possible given their condition."
Independent, Data-Driven Approach
DementiaCareChoices.com operates on a fundamental principle of independence: the platform does not operate as a sales organization and receives no commissions for care home placements or priority listings. All 5,000+ homes are listed with equal prominence, rated purely on customer reviews and quality indicators.
"Families making these decisions need trustworthy information, not sales pitches," White states. "We're not in the business of steering people to homes that pay us. Our ratings and rankings are based entirely on data—customer reviews, CQC ratings, and quality metrics. While we may work with care homes in certain circumstances, we never compromise our independence. You can read our full independence commitment at dementiacarechoices.com/about/why-we-are-independent."
The platform's core content and care home database are free to access, ensuring families at all income levels can make informed decisions during one of life's most challenging periods.
What's Available Now
As of today, users can:
- Access the complete database of 5,000+ dementia care homes across England
- Search by location, rating, and specialisms
- Read analysis of verified customer reviews
- Download stage-specific checklists and planning guides
- Access content covering all six journey stages
- Join community support forums
Coming Soon
Q2 2026 will see the launch of the home care provider database, enabling families to find and compare in-home care services for earlier stages of the dementia journey. The database is expected to include over 10,000 providers.
Additional planned features include expert directories for dementia solicitors, financial advisors, and grief counselors, as well as enhanced tools for tracking care quality and family communication.
About the Founder
David White brings over 40 years of business consulting experience, including work with Fortune 500 companies, to understanding the systematic challenges families face in dementia care. His engineering background and data-driven approach led to the comprehensive analysis underlying DementiaCareChoices.com.
"This isn't about opinions or best practices," White explains. "It's about analyzing what thousands of families actually experienced and using that data to help others make better decisions. The dementia journey is hard enough without families having to navigate it blindly."
About DementiaCareChoices.com
DementiaCareChoices.com is an independent digital platform providing comprehensive support for families navigating the dementia care journey. The platform combines data analysis of over 5,000 care homes with evidence-based guidance across all six stages of the dementia experience, from diagnosis to end-of-life. The service operates independently—not as a sales organization and without commission-based referrals—ensuring families receive unbiased information to make informed decisions.
For more information, visit: https://dementiacarechoices.com
Press Center, visit: https://dementiacarechoices.com/press_kit/press-center-dementiacarechoices-com/
For our independence commitment: https://dementiacarechoices.com/about/why-we-are-independent
Media Contact
David White
Founder, DementiaCareChoices.com
Email: [emailprotected]
Phone: +44 (0)746 3640853
Editor's Notes
Key Statistics:
- 850,000+ people currently living with dementia in the UK
- 140,000+ new diagnoses annually
- Average dementia journey: 8-12 years from diagnosis to death
- Platform database: 5,000+ care homes analysed
- Stage 2 database in development: 10,000+ home care providers
About Platform Independence:
DementiaCareChoices.com maintains independence through a clear policy: no sales operation, no commissions for placements, and no priority listings based on payment. All care homes appear with equal prominence based purely on quality metrics. The platform may work with care homes in certain contexts, but never in ways that compromise ratings, rankings, or recommendations. Full details: https://dementiacarechoices.com/about/why-we-are-independent
Interview Opportunities:
David White is available for interviews to discuss:
- Surprising data findings about family priorities in dementia care
- The six-stage journey framework
- How families can prepare for the diagnosis-to-end-of-life journey
- The gap between CQC ratings and family experiences
- Maintaining independence while building a sustainable platform
- Common mistakes families make (and how to avoid them)
Image Assets Available:
- Platform screenshots
- Infographics showing the six-stage journey
- Data visualization of review analysis
Review Copy Access:
Media representatives can request full access to platform features and data analysis reports.
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