Quick Facts About DementiaCarechoices.com
Company Fact Sheet
Quick Facts About DementiaCarechoices.com
Launch Date: 19 January 2026
Website: https://dementiacarechoices.com
Mission: To provide independent, data-driven support for families navigating the complete dementia care journey, from diagnosis to end-of-life.
Founding Principle: Complete independence in ratings and rankings—no sales operation, no commissions for placements.
Current Database
- 5,493 dementia care homes across England
- Analysis of 4,386 verified customer reviews
- Coverage across all UK regions
- Searchable by postcode, town, city, rating, and specialisms
Platform Features
- Free care home database with ratings and reviews
- Six-stage journey framework and guidance
- Downloadable checklists and planning tools
- Community support forums
- Expert resource directories (in development)
Coming Q2 2026
- Home care provider database (10,000+ providers)
- Enhanced search and comparison tools
- Expert directories (solicitors, financial advisors, grief counselors)
Independence Model
Core Principle
DementiaCarechoices.com operates as an independent information platform, not a sales organisation.
What This Means:
- No commissions on care home placements
Transparency Commitment:
While the platform may work with care homes in certain circumstances, we maintain strict independence in our ratings and recommendations. We never compromise the integrity of our data or guidance.
Full Details:https://dementiacarechoices.com/about/why-we-are-independent
Revenue Model
| Revenue Source | Description |
|---|---|
| Core Content & Database | FREE for families |
| Premium Memberships | £4.95/month for enhanced support |
| Consultation Services | £150-1,000 for placement guidance |
| Expert Directory Listings | Solicitors, financial advisors, etc. |
Clear Separation: Revenue streams never influence care home ratings or placement recommendations
Target Audience
- Families recently diagnosed with dementia
- Adult children making care decisions for parents
- Caregivers seeking home or residential care
- Healthcare professionals advising families
- Financial and legal advisors specializing in elder care
The Six-Stage Journey Framework
| Stage | Description | Duration |
|---|---|---|
| Stage 0-1 | Pre-Diagnosis & Early Planning | 6-18 months |
| Stage 2 | Early-Stage Living at Home | 2-4 years |
| Stage 3 | Middle-Stage Care Home Decision | 2-6 years |
| Stage 4 | Late-Stage & End-of-Life | 1-3 years |
| Stages 5-6 | Death & Aftermath | Ongoing |
Total Average Journey: 8-12 years from diagnosis to death
Key Statistics
UK Dementia Landscape:
- 850,000+ people currently living with dementia in the UK
- 140,000+ new diagnoses annually
- 1 in 6 people over 80 has dementia
- Expected to reach 1.6 million by 2040
- £26.3 billion annual cost to UK economy
Care Home Market:
- Estimated 11,000+ care homes in UK
- Average cost: £1,200-1,800 per week (£62,000-94,000 per year)
- Total lifetime cost: £400,000-1,000,000+
Platform Database Performance:
- 68.6% of homes rated 4.0 stars or higher
- Average rating: 4.32 out of 5.0
- 19.2% rated below 4.0 stars (concerning)
- 12.2% have no ratings (invisible to online searchers)
- Average 5.4 reviews per home
- Ratings are user generated, unverified
What Families Actually Care About
(Based on mention frequency in 4,386 reviews)
| Factor | Mention Rate | Ranking |
|---|---|---|
| Care Quality | 80.7% | 1 |
| Staff Quality | 77.2% | 2 |
| Warmth & Kindness | 52.1% | 3 |
| Food & Dining | 35.5% | 4 |
| Family Involvement | 28.5% | 5 |
| Environment | 25.1% | 6 |
| Cleanliness | 20.2% | 7 |
| Activities | 16.8% | 8 |
| Medical Care | 8.6% | 9 |
| Value for Money | 4.4% | 10 |
Key Finding: Food quality mentioned MORE than cleanliness, activities, and medical care
CQC vs Customer Ratings
| CQC Rating | Average Google Stars | % of Homes |
|---|---|---|
| Outstanding | 4.47 | 4.9% |
| Good | 4.32 | 92.8% |
Difference: Only 0.15 stars
What This Tells Us: CQC and families measure different things. CQC focuses on processes and compliance. Families focus on experience and quality of life.
Founder
Name: David White
Background: Business Consultant with 40+ years experience, 20+ as CEO
Experience Includes:
- Electronics engineering (radar missile guidance systems)
- Fortune 500 consulting (IBM, Disney, Vodafone, Sony Pictures, Marriott)
- UK & EU IAB Search Council Chair
- Search engine marketing pioneer in UK
- Systematic business development and referral engineering
Philosophy: Data-driven decision-making applied to complex, high-stakes situations
Key Differentiators
- Only platform covering entire 6-stage journey (not just care home selection)
- Data-driven insights from 5,000+ care homes (not opinions)
- Complete independence from care providers (no commissions)
- Evidence-based, not marketing-based (real family experiences)
- Free access to essential resources (no paywall for critical information)
Regional Performance
| Region | Average Rating | Number of Homes |
|---|---|---|
| South East | 4.43 | 974 |
| East | 4.42 | 603 |
| South West | 4.34 | 718 |
| West Midlands | 4.33 | 483 |
| North West | 4.29 | 702 |
| London | 4.23 | 441 |
| North East | 4.23 | 362 |
Media Contact
David White
Founder, DementiaCarechoices.com
Email: [emailprotected]
Phone: +44 (0)746 3640853
Press Center: https://dementiacarechoices.com/press_kit/press-center-dementiacarechoices-com/
Independence Policy: https://dementiacarechoices.com/about/why-we-are-independent
Hashtags: #DementiaCare #CareHomes #DementiaSupport #DementiaCarechoices
Available Resources
- Complete care home database (5,000+ homes)
- Six-stage journey guides
- Downloadable checklists and templates
- Data analysis reports
- Infographics and visualizations
- Platform screenshots
- Founder photos
Last Updated: 20 January 2026
For questions about this fact sheet or to request additional information, contact: [emailprotected]