Terms & Conditions
Last updated: 7th January 2026
These Terms of Use (Terms) govern your use of the website dementiacarechoices.com (the Website) and the business consulting services provided by Aldwych Factors Limited, trading as David White Consulting (we, our, us, or the Company).
1. Introduction
Company Details:
- Company Name: Aldwych Factors Limited
- Trading As: David White Consulting
- Company Number: 08608927
- VAT Number: GB177780266
- Address: Unit 107, 1 Rocks Lane, London, SW13 0DE, United Kingdom.
- Email: david@weboptimiser.com
We are the data controller for UK GDPR and the Data Protection Act 2018.
You agree to be bound by these Terms by accessing or using our website or services. If you disagree with these Terms, please do not use our Website or services.
2. Services
David White Consulting provides business consulting services to clients worldwide. Our services include, but are not limited to:
Specific service details, deliverables, timelines, and fees will be agreed upon in separate service agreements or statements of work.
3. Website Use
3.1 Permitted Use
You may use our Website for lawful purposes only. You agree not to:
3.2 Intellectual Property
All content on this Website, including text, graphics, logos, images, and software, is owned by Aldwych Factors Limited or licensed to us. You may view and print content for personal use only. Any other use requires our written permission.
4. Service Terms
4.1 Engagement Process
4.2 Payment Terms
4.3 Client Responsibilities
Clients agree to:
5. Limitation of Liability
5.1 Service Limitations
Our consulting services are provided based on information available at the time and our professional judgment. We do not guarantee specific business outcomes or results.
5.2 Liability Cap
To the maximum extent permitted by law, our total liability for any claims arising from our services shall not exceed the fees paid for the specific engagement giving rise to the claim.
5.3 Excluded Damages
We shall not be liable for:
5.4 Website Disclaimer
The Website is provided as is without warranties of any kind. We do not warrant that the Website will be uninterrupted, error-free, or secure.
6. Indemnification
You agree to indemnify and hold harmless Aldwych Factors Limited, its officers, directors, employees, and agents from any claims, damages, or expenses arising from:
7. Confidentiality
7.1 Our Commitment
We will maintain the confidentiality of all client information and will not disclose such information to third parties without consent, except as required by law.
7.2 Client Commitment
Clients agree to maintain the confidentiality of any proprietary methodologies, tools, or information shared during the engagement.
8. Professional Standards
We maintain professional indemnity insurance and adhere to relevant professional standards and codes of conduct when delivering our services.
9. Data Protection
Our collection and use of personal data is governed by our Privacy Policy, which forms part of these Terms. By using our services, you consent to our data practices as described in the Privacy Policy.
10. Termination
10.1 Website Access
We reserve the right to suspend or terminate your access to the Website at any time for violation of these Terms.
10.2 Service Termination
Either party may terminate a consulting engagement by the terms specified in the relevant service agreement.
11. Governing Law and Jurisdiction
These Terms are governed by English law. Any disputes arising from these Terms or our services shall be subject to the exclusive jurisdiction of the English courts.
12. Force Majeure
We shall not be liable for any failure or delay in performance due to circumstances beyond our reasonable control, including but not limited to acts of God, war, terrorism, pandemic, or government actions.
13. Severability
If any provision of these Terms is found invalid or unenforceable, the remaining provisions shall continue in full force and effect.
14. Entire Agreement
These Terms, our Privacy Policy, and any specific service agreements constitute the entire agreement between you and Aldwych Factors Limited regarding your use of our Website and services.
15. Amendments
We reserve the right to modify these Terms at any time. We will notify users of material changes by posting updated Terms on our Website with a new Last updated date. Continued use of our Website or services after such changes constitutes acceptance of the modified Terms.
16. Third-Party Services
Our Website and services may integrate with third-party services (including Kit.com, Substack, Stripe, and Google Analytics). Your use of these services is subject to their respective terms and conditions.
17. Contact Information
For questions about these Terms or our services, please contact:
Aldwych Factors Limited Email: david@weboptimiser.com Address: Unit 107, 1 Rocks Lane, London, SW13 0DE, United Kingdom.
18. Complaints
If you have any complaints about our services, contact us at david@weboptimiser.com. We are committed to resolving any issues promptly and fairly.