Privacy
Last updated: 4th February 2026
1. Introduction
Aldwych Factors Limited, trading as David White Consulting (we, our, or us), is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, dementiacarechoices.com, or use our services.
Company Details:
- Company Name: Aldwych Factors Limited
- Trading As: David White Consulting
- Company Number: 08608927
- VAT Number: GB177780266
- Address: Unit 107, 1 Rocks Lane, London, SW13 0DE, United Kingdom.
- Email: david@weboptimiser.com
We are the data controller for UK GDPR and the Data Protection Act 2018.
2. Information We Collect
2.1 Information You Provide
We collect the following personal information when you voluntarily provide it:
- Email addresses (when you subscribe to our newsletter or contact us)
- The contact information you provide when enquiring about our services
- Any information you include in correspondence with us
2.2 Information We Collect Automatically
When you visit our website, we automatically collect:
- Website usage data through Google Analytics (anonymised)
- Technical information about your device and browser
- Cookies and similar tracking technologies
3. How We Use Your Information
We use your personal information for the following purposes:
3.1 Email Addresses
- To send you our newsletter (if youve subscribed)
- To respond to your enquiries about our business consulting services
- To provide updates about our services (with your consent)
3.2 Website Analytics
- To understand how visitors use our website
- To improve our website performance and user experience
- To analyse traffic patterns and popular content
4. Legal Basis for Processing
We process your data under the following legal bases:
- Consent: For newsletter subscriptions and marketing communications
- Legitimate Interest: For responding to enquiries and improving our website
- Contract: For providing our consulting services
5. Third-Party Services
We use the following third-party services that may process your data:
5.1 Kit.com
- Purpose: Email list management and newsletter delivery
- Data Shared: Email addresses only
- Location: United States
- Privacy Policy: Available at kit.com
5.2 Substack
- Purpose: Newsletter delivery and subscriber management
- Data Shared: Email addresses only
- Location: United States
- Privacy Policy: Available at substack.com
5.3 Stripe
- Purpose: Payment processing for our services
- Data Shared: Payment information and email addresses
- Location: Various (including EU and US)
- Privacy Policy: Available at stripe.com
- Note: We do not have access to your credit card information
5.4 Google Analytics
- Purpose: Website analytics and performance monitoring
- Data Shared: Anonymised usage data
- Location: Various (including EU and US)
- Privacy Policy: Available at policies.google.com
6. Cookies
Our website uses cookies to enhance your browsing experience. We use:
- Essential cookies: Necessary for the website to function properly
- Analytics cookies: To understand how you use our website (Google Analytics)
- Functional cookies: To remember your preferences
You can control cookies through your browser settings. However, disabling cookies may affect website functionality.
7. Data Retention
- Email addresses: Retained until you unsubscribe or request deletion
- Website analytics: Retained for 26 months (Google Analytics default)
- Enquiry correspondence: Retained for 7 years for business records
8. Your Rights
Under UK GDPR, you have the following rights:
- Right of access: Request a copy of your data
- Right to rectification: Correct inaccurate personal data
- Right to erasure: Request deletion of your data
- Right to restrict processing: Limit how we use your data
- Right to data portability: Receive your data in a portable format
- Right to object: Object to processing based on legitimate interests
- Right to withdraw consent: Withdraw consent for marketing communications
To exercise these rights, contact us at contact@davidwhiteconsulting.com.
9. International Transfers
Some of our third-party service providers are located outside the UK/EU. We ensure appropriate safeguards are in place, including:
- Adequacy decisions by the UK Government or the European Commission
- Standard contractual clauses
- Provider certification schemes
10. Data Security
We implement appropriate technical and organisational measures to protect your data, including:
- Secure data transmission (SSL encryption)
- Regular security assessments of third-party providers
- Access controls and authentication procedures
- Regular data protection training
11. Childrens Privacy
Our services are not directed at children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected such information, please get in touch with us immediately.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on our website with an updated Last updated date.
13. Contact Us
For any questions about this Privacy Policy or our data practices, please contact:
Aldwych Factors Limited Email: david@weboptimiser.com Address: Unit 107, 1 Rocks Lane, London, SW13 0DE, United Kingdom.
If dissatisfied with our response, you can complain to the Information Commissioners Office (ICO) at ico.org.uk.
14. Supervisory Authority
The UK supervisory authority for data protection is: Information Commissioners Office (ICO) Website: ico.org.uk Phone: 0303 123 1113