Interview Topics
Talking Points for David White
10-MINUTE INTERVIEW
(Radio, Podcast, Quick TV Segment)
Topic #1: "The One Thing Every Family Must Do After Dementia Diagnosis"
Key Points:
- Lasting Power of Attorney is critical and time-sensitive
- Must be done while person has mental capacity
- Takes 8-12 weeks to register, capacity can be lost in that time
- Without it: Court of Protection, £400 fee, 6-12 month wait, annual reporting
- Platform provides 30-day checklist for urgent actions
Sound Bite:
"Most families think they have time. They don't. You have about 30 days from diagnosis to get LPA sorted while your loved one can still sign documents. Miss that window, and you're facing a legal nightmare while trying to care for someone with dementia."
Supporting Data:
- LPA cost: £82 per document + £200-500 solicitor fees
- Court of Protection alternative: £400 + 6-12 months + ongoing annual reporting
- Two types needed: Property/Financial + Health/Welfare
Topic #2: "The Surprising Data From 5,000 Care Homes"
Key Points:
- Families mention food quality more than medical care
- Why? Adult children writing reviews, not patients
- They assume medical competence, look for happiness indicators
- Food quality signals overall care quality and attention to detail
- This changes how families should evaluate care homes
Sound Bite:
"We analyzed thousands of reviews expecting medical care to dominate. Instead, food quality came up more often. That seemed odd until we realized: families assume medical competence. What they desperately need to know is whether Mum will be happy there."
Supporting Data:
- Food quality: 35.5% mention rate
- Medical care: 8.6% mention rate
- Food mentioned more than cleanliness (20.2%) and activities (16.8%)
- Experienced 3 meals daily = 1,095 touchpoints annually
20-MINUTE INTERVIEW
(Extended Radio, Podcast Deep-Dive)
Topic #3: "The Six-Stage Dementia Journey (And How to Navigate It)"
Structure:
- Diagnosis shock and urgent actions (Stage 1)
- 30-day LPA window
- Financial assessment
- Legal preparations
- Home care and maintaining independence (Stage 2)
- Living accommodation changes
- Home care services
- Maintaining quality of life
- The care home decision (Stage 3)
- When is it time?
- What to look for (data-driven insights)
- Evaluation framework
- Late-stage care and difficult decisions (Stage 4)
- Palliative approach
- DNR decisions
- End-of-life planning
- End-of-life planning (Stage 5)
- Final days
- Funeral arrangements
- Family support
- Grief and moving forward (Stage 6)
- Probate
- Grief support
- Finding new normal
Angle:
Most platforms focus on one moment. Families face an 8-12 year journey. Comprehensive guidance is essential.
Supporting Data:
- Average journey: 8-12 years
- 140,000 new diagnoses annually
- Total lifetime cost: £400,000-1,000,000
- Each stage has distinct needs and challenges
Topic #4: "Why I Refuse Money From Care Homes (And Why That Matters)"
Structure:
- Traditional model: Care homes pay for placement/priority
- Creates conflict of interest: Recommendations based on payment, not quality
- Families need independent guidance, not sales
- Alternative revenue model: Memberships, services, other directories
- Independence as competitive advantage: Trust is more valuable than commissions
Angle:
Business model innovation in healthcare information. Can you build sustainable business while maintaining independence?
Sound Bite:
"I could make more money taking commissions from care homes. Many platforms do. But that would destroy the trust that makes this platform valuable. Families need to know I'm on their side, not the care homes' side."
Key Transparency Point:
While we may work with care homes in certain circumstances, we maintain strict boundaries. We never compromise our ratings, rankings, or recommendations. Full details at: dementiacarechoices.com/about/why-we-are-independent
30-MINUTE INTERVIEW
(Long-Form Podcast, TV Documentary)
Topic #5: "Data, Dementia, and Decision-Making: An Engineer's Approach to Care"
Structure:
- Background: Radar systems to business consulting to dementia care
- Electronics engineering foundation
- 40 years Fortune 500 consulting
- Why apply systematic thinking to human problem?
- Why data matters for emotionally fraught decisions
- Emotion + data = better decisions
- Data doesn't replace judgment, it informs it
- Patterns emerge from 5,000+ homes
- The surprising findings from 5,493 care homes
- Food > medical care in mentions
- CQC Outstanding only 0.15 stars better than Good
- 79% have fewer than 5 reviews
- CQC vs family priorities gap
- What regulators measure vs what families value
- Both important but different
- How to use both data sources
- The six-stage journey framework
- Why map the complete journey?
- Different needs at each stage
- Platform as companion through entire experience
- Building a platform that refuses care home money
- Why independence is non-negotiable
- Alternative business model
- Long-term sustainability
- Future: Home care database, expert directories, premium services
- Q2 2026: 10,000+ home care providers
- Expert networks (solicitors, advisors)
- Premium support for complex cases
- Long-term vision: The definitive resource for UK dementia families
- From first worry to final goodbye
- Building trust over years
- Community of families helping families
Angle:
How systematic thinking and data analysis can help with life's hardest decisions.
PANEL DISCUSSION TOPICS
Panel #1: "The Future of Care Home Quality: Regulation vs Customer Reviews"
Your Perspective:
- Both matter but measure different things
- CQC measures compliance, families measure experience
- Best outcomes combine both
- Data shows 0.15 star gap between Outstanding and Good
- Families should use both CQC ratings AND customer reviews
Discussion Points:
- Should CQC incorporate family experience more?
- How to balance regulatory compliance with quality of life?
- Role of online reviews in care quality assessment
Panel #2: "Navigating the Dementia Journey: What Families Need to Know"
Your Perspective:
- The six-stage framework
- Common mistakes at each stage
- How data helps make better decisions
- Importance of planning ahead
- Support needed at different stages
Discussion Points:
- Why most resources focus on single moments, not the journey
- Critical early decisions (LPA, financial planning)
- When to consider residential care
- End-of-life planning
Panel #3: "Innovation in Healthcare Information: Building Trust in Digital Health"
Your Perspective:
- Independence, transparency, data-driven
- Business model innovation (no care home commissions)
- User needs over provider needs
- How to build sustainable trust-based platforms
- Challenges of maintaining independence
Discussion Points:
- Pay-for-placement vs independent models
- Role of data in health decisions
- Building trust with vulnerable populations
- Future of healthcare information platforms
SPECIALIZED INTERVIEW TOPICS
For Business/Entrepreneurship Audiences
Topic: "Building a Trust-Based Business in a Skeptical Market"
Key Points:
- Why refuse the easy money (commissions)?
- Alternative revenue model sustainability
- Independence as competitive advantage
- Long-term value of trust
- Applying Fortune 500 consulting skills to social problem
Unique Angle: 40 years business consulting applied to dementia care platform
For Healthcare Professionals
Topic: "What 4,386 Family Reviews Reveal About Care Quality Priorities"
Key Points:
- Gap between clinical measures and family priorities
- Warmth & kindness: 52.1% mention (vs medical care: 8.6%)
- Quality of life over clinical outcomes
- Implications for care planning
- How professionals can use this data
Unique Angle: Data-driven insights from thousands of real family experiences
For Technology/Data Audiences
Topic: "Applying Machine Learning to Dementia Care Decisions"
Key Points:
- Natural language processing for review sentiment analysis
- Pattern recognition across 5,493 care homes
- Data reveals counterintuitive findings
- Ethics of algorithmic healthcare guidance
- Balancing automation with human judgment
Unique Angle: Engineering background applied to social/emotional problem
For Financial/Legal Audiences
Topic: "The £400,000-1,000,000 Question: Planning for Dementia Care Costs"
Key Points:
- Total lifetime costs often exceed £500,000
- Critical 30-day LPA window after diagnosis
- Means testing threshold: £23,250
- Why families don't plan ahead (denial, overwhelm)
- How platform helps with early financial awareness
Unique Angle: Systematic approach to care funding planning
INTERVIEW PREPARATION NOTES
Before Any Interview
Key Messages to Emphasize:
- Independence: No commissions from care homes, ratings based purely on data
- Data-Driven: 5,493 homes analyzed, 4,386 reviews processed
- Complete Journey: Six stages from diagnosis to death, not just care home selection
- Surprising Findings: Food > medical care, CQC gap, review desert
- Free Access: Core platform free for all families
Sound Bites Ready:
- "You have 30 days from diagnosis to get LPA sorted, not 3 months"
- "Families assume medical competence. What they need to know is: will Mum be happy?"
- "CQC Outstanding is only 0.15 stars better than Good on customer reviews"
- "79% of care homes have fewer than 5 reviews—families are choosing with almost no data"
- "I could make more money taking commissions. But I'd lose something more valuable: trust"
Topics to Avoid or Handle Carefully
- Specific care home criticism: Focus on patterns, not individual homes
- Medical advice: Always caveat "I'm not a doctor, consult professionals"
- Legal advice: "I'm not a solicitor, this is general guidance"
- Promises: No guarantees about outcomes, only information quality
Redirecting Difficult Questions
If asked about specific care homes:
"I can't comment on individual homes, but our data shows patterns across thousands…"
If asked for medical opinions:
"I'm not a clinician. What I can tell you is what the data shows families prioritize…"
If asked about competitors:
"I focus on what we're building. Different models serve different needs…"
INTERVIEW AVAILABILITY
Booking Interviews:
Email: [emailprotected]
Phone: +44 (0)746 3640853
Preferred Formats:
- Radio (phone or in-studio)
- Podcast (remote or in-person)
- TV (via video call or studio)
- Print (phone or written Q&A)
Response Time:
- Standard requests: Within 24 hours
- Breaking news: Within 2 hours
- Emergency contact: [Mobile number] for urgent media needs
Last Updated: 20 January 2026
For interview booking or topic customization: [emailprotected]