DAVID WHITE

Founder, DementiaCareChoices.com

Professional Background

David White brings over 40 years of business consulting experience to understanding the systematic challenges families face in navigating dementia care. His career spans electronics engineering, sales leadership, and strategic consulting for Fortune 500 companies.

Early Career & Technical Foundation

David's career began in electronics engineering, including work on radar missile guidance systems – experience that instilled rigorous, data-driven thinking and systematic problem-solving approaches. This technical foundation influences his approach to analyzing complex care decisions.

Business Leadership

For 20+ years, David served as CEO of his own consulting firm, working with major brands including:

• IBM
• Disney
• Vodafone
• Sony Pictures
• Marriott
• Cartier
• Ernst & Young
• Adobe

His expertise spans competitive strategy, premium positioning, and systematic business development.

Industry Leadership

David chaired the UK & EU IAB Search Council, pioneering search engine marketing in the UK market. This background in data analysis, search behavior, and online decision-making directly informs DementiaCarechoices.com's approach to helping families find and evaluate care options.

Business Philosophy

David describes himself as a "Generous Contrarian" – someone who challenges conventional wisdom with data and systematic thinking. His referral engineering methodology emphasizes earning trust through value delivery rather than traditional sales tactics. This philosophy underlies DementiaCarechoices.com's approach: provide genuine value, maintain complete independence, let families make informed decisions.

The Dementia Care Project

Recognizing that dementia care decisions combine high emotional stakes with information asymmetry, David applied his analytical skills to mapping the complete care journey. Analysis of 5,493 care homes and 4,386 family reviews revealed patterns that challenged assumptions – such as families valuing food quality over medical credentials in their reviews.

"This isn't about my opinions on dementia care. It's about analyzing what thousands of families actually experienced and using that data to help others make better decisions. The dementia journey is hard enough without families having to navigate it blindly."

— David White

Current Focus

David operates David White Consulting and Star Referrer alongside DementiaCarechoices.com, applying his systematic, data-driven approach to business problems across industries.

His newsletters reach established CEOs and business leaders:

• "The Authority Figure" – Premium positioning and competitive strategy
• "CEO Catalysts" – Strategic insights for established CEOs
• "Referral Engineering" – Systematic referral generation

Education & Expertise

Specialist Areas:

• Data analysis and systematic decision-making
• Competitive strategy and premium positioning
• Referral engineering and trust-based business development
• Search engine marketing and online behavior analysis
• Business crisis-proofing for established CEOs

Personal Approach

David prefers direct, evidence-based communication over conventional business platitudes. His contrarian positioning challenges accepted wisdom – like the assumption that expensive marketing drives business growth, when data often shows systematic referral generation delivers better ROI.

This same approach powers DementiaCarechoices.com: question assumptions, analyze data, provide evidence-based guidance, maintain independence, help people make better decisions.

Why Dementia Care?

David recognized a perfect intersection of needs and capabilities:

• The Need: Families facing dementia lack systematic guidance for the complete 8-12 year journey
• The Gap: Existing resources focus on single moments (diagnosis OR care home), not the full journey
• The Opportunity: Apply data analysis skills to reveal what actually matters to families
• The Innovation: Build a sustainable business while maintaining complete independence from care providers

"I've spent 40 years helping Fortune 500 companies solve complex problems with data and systematic thinking. The dementia care journey is one of life's most complex and challenging experiences. Families deserve the same quality of analysis and support that billion-dollar companies get."

— David White

The "Generous Contrarian" Philosophy

David's self-description as a "Generous Contrarian" reflects his approach to business and life:

Generous:

• Provide value before asking for payment
• Share knowledge openly (hence free access to core platform)
• Help people make better decisions, even if they don't become customers
• Build trust through genuine assistance

Contrarian:

• Challenge conventional wisdom with data
• Question assumptions (like "medical care matters most" in reviews)
• Choose harder paths when they're right (independence over easy commission money)
• Favor systematic analysis over emotional responses

Books & Publications

Authoring: "Referral Engineering: Six Questions That Separate Growing CEOs from Lost Causes"

Regular Publications:

• The Authority Figure (newsletter)
• CEO Catalysts (newsletter)
• Referral Engineering (newsletter)

Speaking & Media

Available For:

• Media interviews on dementia care decision-making
• Commentary on care home industry trends
• Data analysis of family priorities in care selection
• Business model innovation in healthcare information
• Systematic approaches to complex decisions
• Independence and trust in digital platforms

Interview Style:

Direct, data-focused, practical. David provides specific examples, cites evidence, and challenges conventional wisdom when data suggests alternatives. Comfortable with technical depth or accessible explanations depending on audience.

Preferred Topics:

• How data reveals unexpected insights (like food quality mattering more than medical credentials)
• The six-stage dementia journey framework
• Building trust-based businesses in skeptical markets
• Why independence is a competitive advantage
• Applying engineering thinking to human problems

Personal Motto

"Trust is earned through value delivery, not promised through marketing claims. Data trumps opinions. Independence protects truth. Families deserve all three when making life's hardest decisions."

— David White

Contact Information

DementiaCarechoices.com:
Email: [emailprotected]
Press: [emailprotected]

David White Consulting:
Website: davidwhiteconsulting.com

Media Assets Available

• High-resolution headshots (professional and casual)
• Working environment photos
• Video interview b-roll
• Bio in multiple lengths (50 words, 100 words, 500 words)

Download media kit: dementiacarechoices.com/

Quick Facts

Last Updated: 20 January 2026

For interviews, speaking engagements, or additional information:
[emailprotected]